Spam-Proof Your Campaign with the 80/20 Rule

Graphic about the 80/20 rule for spam-proofing email campaigns, above a laptop with search and settings icons.

When it comes to email marketing, there’s a fine line between an eye-catching design and a message that gets flagged as spam. One of the biggest mistakes marketers make is not paying enough attention to the balance between images and text. Too many visuals, and spam filters might place your mail into Spam. Too much […]